Audience Size – Facebook Ads

Hi there, for the first time I have a monthly budget to use for my companies Facebook page and publishing ad’s about our service. We are a nonprofit company that nonprofit back office management support as a service

I was curious, what is the ideal audience size? Is 7 million too high? We are a national but to start out I selected the state of California to target. 30% of our clients live in California. Is this logical?

Does anyone have any helpful resources for Facebook audiences? I would truly appreciate it.

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